Buffalo Bills' Joe Brady Hire: Avoiding the NFL's Internal Promotion Miss Trend? (2026)

The NFL coaching carousel is a fascinating dance, and the Buffalo Bills' decision to hire Joe Brady as their new head coach has sparked an intriguing conversation. It raises questions about the league's hiring trends and the potential pitfalls of promoting from within.

The Internal Promotion Miss (IPM) Phenomenon

The NFL's coaching trees are a unique ecosystem, and the story of the Washington Commanders' coaching staff in 2013 is a cautionary tale. With names like Shanahan, McVay, and LaFleur, it's a reminder of the talent that can be overlooked when teams fail to promote from within.

What makes this particularly fascinating is the trend of hot-shot coordinators jumping from team to team, often bypassing the opportunity to lead their own squad. It's a risky strategy, as evidenced by the IPM phenomenon.

A Closer Look at IPMs

When we examine recent IPMs, a pattern emerges. Many of these missed opportunities involve offensive coordinators, suggesting a bias towards external hires when it comes to offensive leadership.

For instance, Ben Johnson's time with the Dolphins, Mike Macdonald's tenure with the Ravens, and Nick Sirianni's stint with the Colts all ended without an internal promotion, despite their contributions.

The Risks and Rewards

Promoting from within is not without its risks. The examples of Jim Tomsula, Dirk Koetter, and others show that it's not a foolproof method. However, the potential rewards are significant.

In my opinion, the key lies in identifying and nurturing talent within the organization. Teams like the Rams and Buccaneers, who have allowed young offensive coordinators to leave, may be missing out on the next big thing.

Buffalo Bills' Strategy

The Bills' decision to hire Brady is an interesting move. By bringing in an external candidate, they aim to avoid the IPM trap. Team brass emphasized the thoroughness of their process, ensuring Brady's promotion was well-deserved.

What many people don't realize is that this decision goes beyond just hiring a coach. It's about setting a precedent and sending a message to the league.

A Broader Perspective

The NFL's coaching landscape is evolving. Teams are becoming more cautious about their hiring strategies, learning from past mistakes. The IPM phenomenon is a reminder of the importance of internal development and the risks of overlooking home-grown talent.

As we reflect on these trends, it's clear that the NFL is a league where every decision matters, and the impact of these choices can be felt for years to come.

Conclusion

The Buffalo Bills' hire of Joe Brady is a strategic move, one that aims to break free from the IPM trend. It's a reminder that sometimes, the best talent is right under your nose, and it's worth taking a chance on.

Buffalo Bills' Joe Brady Hire: Avoiding the NFL's Internal Promotion Miss Trend? (2026)

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